Brand Associations

When an advertising agency for one of the largest Japanese electronics and optics approached us to enrich their existing ideas for a nationwide commercial, we at Brain Mustard conducted a exploratory research and realized the brand is suffering from inconsistencies throughout communication and sales channels.

Because of this, less tech savvy consumers started to migrate to competitors. Using our online chatter analysis software, we did an extensive research on the brand perception and the positions of the main competitors in the mind of the customers.

The agency, equipped with this knowledge, redesigned the campaign accordingly and yielded a very high ROI.