One Tea Leaf, a new start-up tea house in San Francisco, approached BrainMustard to identify the untapped niches of the market in order to develop unique and profitable offers to those niches.
Using our proprietary social technologies, BrainMustard conducted an extensive psychographic segmentation research to identify several untapped segments that were mutually exclusive (i.e. targeting one required alienating the others).
After several consulting sessions, the owner chose one target and strategically designed the tea house to cater to the needs of that particular segment. The tea house generated substantial profits and expanded to several locations in the San Francisco area prior to be acquired by a national coffeehouse chain.